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The mother of all football recruiting rules

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The mother of all football recruiting rules

SEC teams seduce prospects' moms with tailless shrimp and sweet treats

Justin Heckert
Nov 13, 2023
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The mother of all football recruiting rules

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Editor’s note: Today’s story is one in a series of monthly contributions from freelance journalists, supported by sponsors who share The Food Section’s goal of showcasing a range of experiences and perspectives. Learn more here about available sponsorship opportunities.


University of Alabama team members heading down the Walk of Champions to an intrasquad scrimmage in 2018/ Photo by Erick W. Rasco for Sports Illustrated via Getty Images

It’s good to woo the mothers. Making them happy is imperative, actually, especially when it comes to food. Mothers have been known to sway their sons, after all. To nudge them in a certain direction regarding where to play college football in the Southeastern Conference.

Half a dozen current and former SEC recruiting coordinators confirm that moms have to be treated as though they’re special—basically feted when on official recruiting visits to schools with their sons. Future SEC championships, even national titles, could hinge on fulfilling a request for something as small as a soft drink, or providing an item not on the menu for the players; the women’s tastes and palates are more refined than those of football-playing teenagers: Sometimes catered macaroni and cheese or hot dogs won’t cut it.

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Matt Lindsey, a former recruiting assistant at Alabama, remembers a few years ago the highly sought-after Landon Collins, a defensive back from Geismar, Louisiana, brought his mother with him on a recruiting visit to Tuscaloosa. She mentioned that she really would like to have a king cake on her trip. It was around Mardi Gras, this visit; but finding such a confection in Tuscaloosa turned out to be harder than the people tasked with the job figured.

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A guest post by
Justin Heckert
Justin Heckert is from the Bootheel of Southeast Missouri and his writing has appeared in ESPN, Vanity Fair, The Ringer, GQ, The New York Times Magazine, WIRED, The Oxford American, Esquire and many other publications.
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